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  At the center of the cage Big John told us, “Fight clean; fight fair; fight hard.” Then he said those magic words that get every UFC fan pumped: “Let’s get it on.”

  And then, after all that buildup, we did nothing. We were both tentative, standing toe-to-toe, exchanging jabs, and just feeling each other out. It was more cat and mouse than badass on badass. I was cautious since I didn’t want to give him any confidence but hoped to remind him how hard I could hit.

  Tito Ortiz dodged a fight with me for months. I finally had a chance to knock him out. And I did.

  Then, he went for a shoot to take me down. I avoided it and threw a left hook that just missed. Tito just smiled. Seconds later he caught me with a quick jab on my jaw, and I thought, hmm, he’s been working on his skills. Then it was back-and-forth. He hit me with a few inside kicks, and I fired off a left-right combination. He hit me with a left, I hit him with a right. I don’t think either of us was hurting the other. He tried for another takedown and I moved out of the way.

  I was giving him too much respect. He was keeping his hands up, blocking a lot of my punches. I went for a kick, which missed, and he slapped his head, basically saying, come on, is that all you got? I was doing what I always do in a fight: looking for the knockout. I’m not the most patient fighter. My strategy is to find an opening, land a big hit, and end the fight as soon as possible. I don’t mind going the distance, but I’m a striker, and I like these things to end because I knocked my opponent out cold.

  Tito and I were playing a little back-and-forth, but eventually I would knock him off his feet.

  As the first round ended, I saw my opportunity. He hit me with a right and then a leg kick to the body. I countered with a big looping right, probably my favorite punch, but he ducked under it. But I quickly followed with a left-right-left combo that caught him. Then I nailed him with a left-right-left-right-left-left-right and a right high kick, which caught the back of his head. With only five seconds left when I began my flurry, I had him trapped along the side of the cage. And that kick to the head really stung him.

  The crowd was going absolutely nuts. It was so loud I don’t think anyone around the cage could hear the bell ringing. Big John actually jumped in, and Tito seemed shocked. He pushed Big John out of the way and started yelling, at Big John and at me. I thought he was challenging me, asking me if that was all I had. I’m not sure he knew the round had ended. Even Joe Rogan, sitting ringside, wondered aloud, “What’s he doing?” when Big John stepped in. That’s how hard it was to hear. Even Rogan didn’t realize the round had ended.

  * * *

  FAVORITE UFC CHAMPIONSHIPS (IN ORDER):

  Tito Ortiz KO (Punches) UFC 47 4/2/2004 Las Vegas

  Randy Couture KO (Punches) UFC 52 4/16/2005 Las Vegas

  Randy Couture KO (Punches) UFC 57 2/04/2006 Las Vegas

  Tito Ortiz TKO (Strikes) UFC 66 12/30/2006 Las Vegas

  Vitor Belfort Decision (Unanimous) UFC 37.5 6/22/2002 Las Vegas

  Renato Sobral KO (Head Kick) UFC 40 11/22/2002 Las Vegas

  * * *

  But it had ended in my favor. Tito was looking loopy. I knew what was going to happen next. When you’ve got a guy dazed, knock him the fuck out. We started the second round and he hit my thigh with a solid shin kick. But he had yet to get close enough to get me down. And that was the only chance he had to win this fight. There was no way he could stand with me and throw punches. He’s not strong enough or tough enough. I’d known that since I’d put him on his knees at Big Bear and he wouldn’t get up. The guy was a grappler. Not a striker. He moved in to throw a combo and I caught him in the eye with my glove. Three seconds later I seized the moment. I threw every punch in my arsenal: jabs, rights, hooks, and uppercuts. I was throwing as fast as I could, working in a rhythm fighters only hope for, as if I were working a speed bag. Only the bag was Tito’s face. But really, it could have been whomever I was fighting. It’s not Tito I’m throwing punches at, it’s just a guy, and I am trying to connect and keep on going. I know if I land, I will knock him out.

  As much as Tito tried, he couldn’t stop me. All of my punches found the holes in his guard. His face was bloody as he fell to the ground. Then Big John leaped in and called it.

  Thirty-eight seconds into the second round, I had knocked Tito out.

  Here’s what happens when you win a big fight: Girls flock to you. I was once at a club in Vegas with my girlfriend after I had beaten some guy up, and right in front of my girl, another woman came up to us and handed me her key. When I fought Tito, I wasn’t dating anyone seriously. So after a night of celebrating at the clubs, I brought some company back up to my room. A lot of company. I can’t remember how many women, but I know it was more than two. I had promised Dana the gloves and trunks from the fight, and he had forgotten to get them in the celebration after. He came by my room in the morning, knocked on the door, and someone let him in. He saw two girls asleep in the living room, two more girls in the bathroom, and a girl in bed with me. None of us had any clothes on. And Dana remembers seeing condoms hanging from the lamps, on the floor, pretty much everywhere. He looked at me, asked me for the gloves and the trunks, then said, “Get me the hell out of here.” I ended the morning by having sex while doing an interview on the phone with a radio station. Again, I’m not trying to brag. This is just the way it was.

  Tito talked a lot of smack before the fight, but I’d shown him the floor. And it took less than two rounds.

  What else can I say? It’s good to be the winner.

  CHAPTER 34

  PATIENCE DOES PAY OFF

  BY BEATING TITO WHEN I DID, MY TIMING COULDN’T have been better, both for me and the UFC. While Tito had been the first face of the rejuvenated sport, I was becoming the new face. It proved to me that patience does pay off. Meanwhile, mixed martial arts were only becoming more popular, more accepted, and more mainstream. My fight with Tito had been one of the biggest pay-per-view draws in the sport’s history, making the UFC gobs of money and drawing in legions of new fans. And Dana had an idea that would help push it over the top.

  He wanted to do a reality show. He’d put sixteen of the best unsigned mixed martial arts fighters in the country in one massive house in Vegas. There’d be eight middleweights (185 pounds) and eight light heavyweights (205 pounds), split into two teams with four fighters from each class on each team. The show winner in each weight class would get a contract to fight in the UFC. He wanted me and Randy Couture to be the team coaches. When the show was over—after our two teams had spent weeks battling each other—we’d have our rematch. It was a brilliant scheme—with only one major obstacle: Dana had no idea who would put it on the air.

  CHAPTER 35

  HAVING A GOOD CHIN COMES NATURALLY

  IF DANA’S PLAN WORKED, THE SHOW WOULD BEGIN airing for three months in January of 2005, with Randy and I having our rematch that April, at the end of the series. That meant I’d go a year without a fight. That wasn’t going to happen. I’m not doing this to be a TV star, I’m a fighter.

  A fight was set up for me for UFC 49 in August 2004 with a journeyman mixed martial artist named Vernon White. A small-time player in the game, he was always talking but not always backing it up. For years he’d been saying he deserved a fight with me, going so far as to claim that I was ducking him. Not likely. We had once tried to fight back when Dana was my manager, but the money wasn’t good enough and Dana turned it down. Now, it was a good grudge match. Vernon had been around long enough that people knew who he was. He’d be a legitimate fight, a challenge, but not a huge risk.

  Vernon began fighting in 1993, and by the time we finally hooked up he’d had nearly fifty MMA fights. While he couldn’t talk a very good game—or fight one, for that matter—he was experienced. He knew how to cover up, how to take a punch, and how to get himself out of trouble. Plus, if you’ve had close to fifty mixed martial arts fights and haven’t become anything more than a guy people fight to stay sharp, you’re only in it because you lik
e to get beat up or have nothing else to do. It’s not because you think your next fight will be the one that puts you over the top.

  By the sounds of the crowd during the introduction, it was clear that Vernon was a long way from winning any fans. When the cage announcer said his name, he was met with a few boos, but mostly indifference, which is actually worse than being hated. If you’re going to do something as visceral and emotional as fighting, you at least want to get the crowd to pump you up. Whether they love you or hate you, it can motivate you. But for Vernon there was just disinterest. Joe Rogan said cageside, “I don’t think I heard one clap for the guy.”

  The reaction for me was a little different. As the crowd gave me a standing O, one of the announcers said, “Wanna be a crowd favorite? Knock out Tito Ortiz.”

  We both came out aggressive. He threw a looping right that barely connected, then came back with a kick that missed. I connected with a good shot to his chin that dropped him, then we grappled for a few seconds. There was good action in the fight. He wasn’t backing down, which I liked. But when I had him on the ground, he didn’t give me many openings. He’d just cover, not fight. There were no vulnerable spots to hit. And I wasn’t in the mood to just sit there. I hate to lose more than anything, but I don’t just want to win because my opponent refuses to fight. From the ground I pushed up and gave him some room to stand. He looked confused, surprised that I was letting him get back on his feet. I actually had to motion to him to stand back up.

  We went right back at each other. A big left from me, a low kick and big right that connected on the top of my head from him. I always love that look in an opponent’s eyes when he knows he’s hit me with a solid shot and then realizes that I’m not all that fazed. Having a good chin comes naturally. Nothing I know of can train you for that. That moment when an opponent is stunned that I wasn’t rocked back is also crucial. It gives me an opening. Against Vernon, I threw a big right that knocked him down. I pounced and just pummeled him. I was throwing left after left against his head, with enough force that you could hear me grunting across the cage, even though the crowd was cheering. But none of the punches were doing any damage, which was frustrating. Vernon just spread his fingers against his head, and all I got was the back of his hand.

  So I backed off again, he got up again, and I went at him again. This was becoming the rhythm of the fight. This time I got him with a looping right that nearly twisted his head right off his neck. Down he went. Again. And I let him back up, again, because I wanted to fight. I had spent a couple months training. I knew I might not get to fight again until Randy in April of 2005, which was eight months away. We danced around for a minute, then I just stood there, waiting for him to make a move. He went for a low leg kick, then took a wild swing that missed. So I knocked him down again. I was bored of just punching him while he wasn’t even trying to move. He looked like a kid cowering in the corner, turning his head and begging the bully not to hit him. Finally, he got up again and this time showed some life. He tried a reverse kick and had me backing up a bit. I looked over to Hack and John Lewis in my corner, and they both gave me a look that said, “Knock him out already.” So I did. I caught him with a good right to his chin and he just dropped. He didn’t make a move to cover himself up. The ref jumped in and called it with less than a minute left in the first round. It was a good punch. Good enough that it would become a staple on UFC Unleashed shows over the next several years.

  CHAPTER 36

  YOU NEED TO BEAT SOMEONE OVER THE HEAD TO GET WHAT YOU WANT

  IT WAS A BRILLIANTLY CONCEIVED IDEA. THE ULTIMATEFighter pulled together all the elements that were making reality TV so popular. It had people desperate for a chance, from different backgrounds, forced to live together. It had a large cash prize at stake. It had competition. And the beauty was that none of it was contrived. Things were settled in the ring, not with votes and immunity and backstabbing. You don’t like someone, get him in the ring and knock him the fuck out.

  But nobody wanted it. Dana and the Fertittas pitched it to every network, and they all turned them down. This was a problem. Because, while the fights were drawing big pay-per-view buys and the sport was only getting more popular, it still wasn’t a huge moneymaker. It lost close to $50 million the first three years Dana and the Fertittas owned the company. While it had made progress—from getting sanctioned by more than twenty states, to generating huge pay-per-view numbers, to getting on live-broadcast television—it needed one more hit to cross over. One that would show the broadest audience possible that this was not a sport of savages but of elite athletes who could punch, grapple, and force submission with skill. Looking back, it happened exactly as it should have. No one had ever accepted the UFC from the moment Dana and the Fertittas bought it. Every bit of success had come from Dana basically forcing people to appreciate the UFC by proving there was an audience. The suits who made the decisions wanted no part of the sport, until they saw the numbers. But even then, it was like cutting through layers and layers of bureaucracy. As the stakes got bigger, the skepticism grew, despite the proof Dana provided. Sometimes proof just isn’t enough. You need to beat someone over the head to get what you want. This was just one more example, which is why Dana and the Fertittas decided to produce the shows themselves. They’d finance it, edit it, package it, then offer it up for free to whoever wanted it. It was a risk-free deal for some network that didn’t know how lucky it was about to get.

  Dana and the Fertittas spared nothing. They bought a huge house for the sixteen contestants to live in. In less than three months they converted an old warehouse into a UFC training center. It had mats, speed bags, an Octagon, dressing rooms, offices, and bigger-than-life-size posters of me, Randy Couture, and other high-profile UFC fighters for inspiration. Between crews, cars, props, production costs, food, and everything else, the show would cost $10 million to produce. There was no guarantee they’d make a penny back. It was just as likely they’d make the show and no one would ever see it as it was that a network would pick it up.

  Still, when Dana described it to me—I’d coach one team and Randy Couture the other—I wanted in, even though I hate reality shows. That people could see what we do, that a network was going to show fights for free on television, seemed to be exactly what the sport needed to break through. It was going to be important, and I didn’t think I could miss out on it. My manager, who was one of Dana’s close friends and had actually taken me on when Dana bought the UFC, strongly disagreed. The pay was crap, just $800 a week, and my manager wanted me to hold out for more. But I was also in the middle of negotiating a new deal, and my manager thought I should use this show as leverage. I wouldn’t listen, this show was going to be too big, at least I thought. We became so contentious that he quit working for me when I decided to do the show. For a long time, he wouldn’t talk to Dana either.

  I moved out to Vegas in September, just after I had bought a new house. And I wasn’t thrilled about taking off for two full months of being locked down in corporate housing. I was going to miss my kids, my house, my life in San Luis Obispo. I also finally understood why my friends who live in Vegas are always telling me living there sucks. Friends come to visit constantly, and for them, visiting Vegas is usually several days of strip clubs, bars, and not sleeping. But living there is different. I would tell my friends that I’d take them out, get them in where they wanted to go, but then they were on their own. I had to go home and get up in the morning.

  Like everything else in the UFC, we were working without a script. Literally. The first day that we showed up at the training center to start shooting, we had no clue what we were going to do. Same was true for the next day and the next. We were still trying to figure out who these contestants were and whether they really were great fighters. Dana found one guy, Kenny Florian, after he lost an MMA fight in Revere, Massachusetts. This was reality in every sense of the word. Nothing about this show started off looking slick or packaged.

  The rules for the guys in
the house were pretty simple: You couldn’t do anything. You want to create some tension in a house real fast? Put sixteen amped-up amateur fighters in there and tell them they can’t watch TV, read books, listen to music, or go out. The only thing they can do is stare at each other, eat, and think about fighting. Otherwise, as Dana once told Playboy, “It’s not good television. You don’t want to tune in and see these idiots sitting around watching TV for eight hours or reading books. It’s not easy. It starts to drive them crazy. Imagine me and you in a house together every day, training against each other and knowing that eventually we have to fight each other. These guys start to get on one another’s nerves. They’ve got fifteen roommates, and the house is a mess because no one does the dishes. All these things build up.”

  Me, Randy, and Dana from season one of The Ultimate Fighter. Team Liddell was strong, but we had some tension in the house. We’re fighters, for God’s sake.

  It didn’t take long either. On the first night in the house—which was stocked with beer and liquor—several of the guys got drunk. One of them, Chris Leben, whose story line of instability dominated the first half of the season, actually pissed on another guy’s bed while the guy was in the bathroom showering. Randy and I woke the guys at five the next morning; they had all slept around three hours, and some of them were still drunk, and we put them through a hellish workout. Guys were puking in buckets on the mat. They were hitting themselves in the side of their stomach to work out cramps rather than stop running. It was pure anguish, but also great television. These guys, like a lot of fighters, lived to the extreme. They pushed themselves to the brink when they were having a good time and past it when they were training. Eventually we had them working out more than four hours a day. In fact, that’s all they were doing, which helped ratchet up the tension in the house.